Whether you are starting a new business or trying to grow your established business, you are likely to be faced with various pain points. A pain point can be defined as a specific, often recurring, problem that your business will experience or may currently be experiencing – something causing your business pain or difficulty. The problem may be relatively small while you are still operating on a small scale. However, if left unaddressed, these seemingly small issues can become major roadblocks to the success and sustainability of your business in the longer term.
